ABOUT
Inspired by the legendary land featured in James Hilton's 1933 novel, Lost Horizon, the name Shangri-La encapsulates the serenity and service for which our hotels and resorts are renowned worldwide. Today, Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific's leading luxury hotel group. We are also regarded as one of the world’s finest hotel ownership and management companies.
OBJECTIVE
To showcase the incredible beauty of Shangri-La Resorts. Locations included the Maldives, Sri Lanka, Philipines, and Fiji to inspire millions of potential travelers to visit the hotel's one-of-a-kind experiences, culture and hospitality.
SOLUTION
Create world-class content for the resort properties while also incorporating Vampped influencers and assets into Shangri-La’s social and traditional advertising campaigns, in addition to distribution across influencer’s social media channels through visual storytelling (over 25+ million followers in 125 countries).
INFLUENCERS
6
POSTS
12
IMPRESSIONS
7.5M
TOTAL ENGAGEMENT
28%
