ABOUT 
DIFF uses premium materials and maintains exceptionally high standards for quality and social responsibility. Designed in our Southern California studio, each pair of frames is hand-cut from a single piece of acetate, making them more comfortable and flexible than lesser quality injection-molded frames.

OBJECTIVE
The goal was to create customized content and have a strategic ambassador from the Bachelor / Bachelorette franchises promote the collection for a 30-day period after launch. 

ENGAGEMENT
150K +

FRAMES SOLD
18K +

INFLUENCER ACTIVATIONS
20

DIGITAL COMMERCIALS
2

ROI
850%